Market-Oriented Solutions

RMI Sees Environmental Problems as Opportunities

We believe in working with markets, not against them.

Our solutions achieve high leverage by harnessing competitive forces and the economic self-interest of firms and individuals. At the same time, we seek to correct market failures that needlessly pit human and corporate interests against those of the environment. In this way, obstacles are transformed into business opportunities.

Many market failures result from a lack of information. Following the maxim "whatever exists is possible," our staff spend a good deal of their time researching and promoting best practices around the world. Although we don't lobby, we do advocate policies that harness market forces and turn environmental problems into profitable opportunities.

And perhaps most importantly, we develop new technological and design concepts that work better, cost less, enhance efficiency, and substitute plentiful for scarce resources. The Hypercar© Concept and Green Development are two good examples.

For more information on our market-oriented approach, please see the RMI newsletter story "Playing the Market: Using Competition to Get Others to Practice What We Preach"(RMI Solutions, Spring 1996)